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StrategyMost organizations have a mission statement that is eloquent and concise and yet, how many businesses incorporate that mission statement into their everyday work life? At Sea Change, we help you define your core values and guiding principles that translate your mission statement into tangible and meaningful ways that can be expressed and embraced throughout your organization. Without these core values and guiding principles, the mission never leaves the boardroom. Your mission statement should be living and breathing within each of your employees in a way that can be met on a daily basis. Not with goals or targets, but with guiding principles. Guiding principles give life to your mission and mission statement. They help your business achieve its vision by providing markers along the way. We are not going to give the employees another thing to hop to or strive for, this is a way of life that is easily and gracefully incorporated into your everyday work situation. Your core values and guiding principles encompass everything the company stands for and each of your employees should be living proof of that. We work with your leadership team to determine your core values and guiding principles and once these are in place, we train your employees to embody these values and principles.
“Only 12% of companies report that a majority of their workforce (more than 75%) fully understands their company’s overall business strategy.” - Accenture Research.
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